The influence of social networks on business expansion in Awka South Local Government Area, Anambra State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the study
Social networks are increasingly recognized as vital for business expansion, particularly in environments where formal institutional support is limited. In Awka South Local Government Area, Anambra State, business owners frequently rely on personal relationships, community ties, and informal networks to access capital, information, and market opportunities (Chinwe, 2023). These networks serve as alternative channels for support and resource mobilization, which are crucial for small and medium enterprises striving to expand in competitive markets. Recent studies have demonstrated that robust social networks can enhance entrepreneurial resilience, facilitate business collaborations, and lead to improved market performance (Ifeanyi, 2024). In Awka South, the interplay between traditional values and modern business practices creates a unique dynamic where social capital is leveraged to overcome infrastructural and financial challenges. This study examines how social networks influence business expansion by analyzing both quantitative indicators of business growth and qualitative narratives from entrepreneurs. It explores the mechanisms by which relationships foster innovation, reduce operational risks, and create competitive advantages. The findings are expected to provide valuable insights for business development initiatives and local policymakers aiming to foster a conducive environment for entrepreneurial success (Nnamdi, 2025).
Statement of the problem
Despite the recognized benefits of social networks, many businesses in Awka South struggle to convert these networks into tangible expansion opportunities. The lack of formal structures often means that reliance on personal contacts leads to inconsistent access to resources and information, thereby limiting business growth (Okoro, 2023). Additionally, while social networks can facilitate opportunities, they can also create exclusionary practices that hinder broader market participation. This study aims to identify the specific challenges faced by businesses in leveraging social networks for expansion and to explore the extent to which these networks can be optimized for sustainable growth (Eze, 2024).
Objectives of the study:
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To examine the role of social networks in facilitating business expansion.
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To identify the challenges businesses face in leveraging these networks.
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To propose strategies to optimize social capital for business growth.
Research questions:
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How do social networks contribute to business expansion in Awka South?
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What challenges hinder the effective use of social networks by businesses?
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What strategies can enhance the role of social networks in business growth?
Research Hypotheses:
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Strong social networks positively correlate with business expansion.
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Inconsistent network structures limit business growth.
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Strategic networking interventions can improve business performance.
Significance of the study
This study is significant as it provides critical insights into the role of social networks in promoting business expansion in Awka South. The research outcomes will inform both entrepreneurs and policymakers on how to leverage social capital to overcome market challenges and stimulate economic growth. By identifying actionable strategies, the study contributes to enhanced business competitiveness and sustainable local development (Chukwu, 2023).
Scope and limitations of the study:
The study is limited to examining the influence of social networks on business expansion within Awka South Local Government Area, Anambra State, and does not extend to other regions.
Definitions of terms:
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Social networks: The web of personal and professional relationships that facilitate resource sharing.
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Business expansion: The growth of a business in terms of market reach and revenue.
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Social capital: The benefits derived from social relationships and networks.
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